Logo & Identity
Your brand is what people think of when they think about you. It’s your reputation. It’s influenced by your values, your products, your marketing, and your customer service. It’s shaped by articles about you, and what perople say about you. Everything people experience when they interact with your company adds to their perception of your brand. “Branding” is the effort to influence this perception.
Your identity is the brand’s visual elements. The tangible elements seen when your company communicates makes up your identity design: Logo, fonts, colors, letterhead, business cards, websites, packaging, etc. A brand style guide is a document that records this identity. It keeps everyone on the right track, using the right fonts, colors, and more.
A logo is a symbol that represents a company. The visual part that makes up your brand identity, your logo is the strongest point of recognition. It doesn't need to tell the world everything you do. Your logo is an identifier that quickly connects your brand to anyone who sees it.